Gravity Labs Presents

Breedlove
Beauty + Wellness
Accelerator

Are you an Atlanta-based company with a Beauty or Wellness product line and unsure about what to do next?

Program Overview

The Breedlove Accelerator is a 9-week virtual accelerator program that provides resources and mentorship to Black-owned beauty and wellness consumer goods companies in Atlanta. Our program is designed to help early stage direct-to-consumer companies prepare their brands for growth.

Preparation

We’ll work with each company to develop a roadmap, provide tools, and develop the skills needed to prepare their brands and products for growth.

Scale

Once each company is prepared for growth, we will align their businesses with the knowledge and resources to increase distribution and revenue.

Key Dates

The inaugural cohort of the Breedlove Accelerator will convene, virtually, every Thursday at 7pm EST. Each founder, or a team member, is required to attend each mentoring session through out the 9 weeks.

Application Deadline

Wednesday, June 24th

Program Start Date

Thursday, July 2nd

Program Conclusion

Thursday, August 27th

Ready to take your business to the next level?

OUR mission

Inspired by Sarah Breedlove, the maiden name of the first self-made female entrepreneur and innovator Madam C.J. Walker, the Breedlove Accelerator is designed with one mission in mind: Help Black Beauty and Wellness companies maximize their potential.

Weeks

StandOut Companies

Amazing Mentors

Mission

Program details

We’re excited to provide a unique set of resources specifically curated for beauty and wellness brands. Each cohort member of our inaugural cohort will receive access to the following benefits

Weekly Training

Dedicated time to focus on your
company’s needs

Growth Resources

Tools, tips and access to
help you grow

1-on-1 Mentoring

Sessions with subject matter experts to address the specific needs of your business

Revenue Opportunities

Business development and sales opportunity for those that complete the program

Product Launch Guide

A step-by-step guide to help you launch and iterate your product line

Discounted Office Space

Community and resources at the beautiful Pittsburgh Yards in Atlanta

Ready to take your business to the next level?

Our Focus

For 9 weeks we will work with select Atlanta-based beauty and wellness companies with early revenue and the following attributes

Direct to Consumer

Offers products that are sold directly to consumers

Operational Refinement

Looking to refine brand messaging, grow operational capacity & expand production 

Unlock New Revenue

Looking to expand beyond a single customer segment and access new markets.

Our MENTORs

Our mentors are an accomplished group of entrepreneurs, executives and industry experts.

eCommerce & Amazon

Cory Ackerman - CEO, LeRoi Products

Retail Readiness

Elsie Cardell - President, Results Sales & Marketing

Cash Flow during a Crisis

Octavia Conner - Founder, Say Yes to Profits

Visual Storytelling

Sheila Conner, Fluid Content

Visual Storytelling

Steve Conner, Fluid Content

Digital Marketing

Justin Dawkins - ATL Digital Coach, Google

Idea Validation

Brit Fitzpartrick - Executive Director, Blue North

Performance Measurement

Lavonya Jones - Program Manager, HBCU.vc

Branding Legally

Laconya Murray, Esq - Brand Attorney, The Murray Law Group

Community Building

Afua Osei - Entrepreneur & Growth Coach, Founder She Leads Africa

Product Positioning & Planning

Anthony Standifer - CMO, mSEED Group

Product Development

Robyn-Melissa Watkins - Product Development Consultant, Holistic Beauty Group

Our founder

Akuba Torvikey Dawkins is an award-winning Product Development Manager with a passion for innovation, consumer insights, and product testing. From legacy to entrepreneurial brands, she’s worked with dozens of cosmetic and hair care companies to deliver growth, product innovation and marketing strategies. She has launched and tested 100+ products during her career. 

In addition to her professional endeavors, Akuba serves as the co-founder of Gravity Venture Partners where she combines her beauty and technology background to identify and support black-owned startups. 

 

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Looking to partner?
Say Hello!

We’re always looking for ways to increase the value of our offering by partnering with individuals and companies who want to make the beauty and wellness industries more equitable for Black entrepreneurs.